Top 10 Diaper Brands in Nigeria

Share









Tweet



0

Shares



In recent times, the baby care industry has experienced a paradigm

shift. This is from the use of cloth diapers to that of disposable

diapers in the care of babies. You do not have to think too far about

why mothers are now looking at this alternative for babby care.

Disposable diapers are more hygienic since they do not have to be

washed with chemicals and soaps that can be harmful to the baby’s

skin. The disposable diapers also make for convenience because you do

not have to be overly concerned about what happens if your child poops

when you are out of the house. This article gathers a list of top 10

diaper brands in Nigeria.









(adsbygoogle = window.adsbygoogle || []).push({});

Top 10 Diaper Brands in Nigeria







Read on below:





(adsbygoogle = window.adsbygoogle || []).push({});

Pampers



This remains one of the most popular diaper brands in Nigeria. It has

become a household name and it is not surprising if you hear many

refer to other brands of diapers as pampers. Pampers is the first

diaper brand ever produced and marketed in Nigeria. The product got

into the Nigerian market in 2000. Testimonies of many nursing mothers

when using pampers include its very absorbent nature which does not

allow for leakages or blowouts when using them. Pampers has different

packs for its diapers such as:Pampers Premium Care Value Pack size

Pampers Growing Baby Bundle Pack size

Pampers Baby-Dry Carrier Pack size

Pampers Premium Care Value Pack size

Pampers Premium Care Carrier Pack size

Pampers Baby Dry Jumbo Pack size



Molfix



Molfix is another leading diaper brand produced by Hayat Kimya Nigeria

Ltd. It is arguably one of the most loved diaper brands in Nigeria at

the moment. Pampers used to have most of the market share of the

diapers industry until Molfix came along. Molfix is designed to give

babies full protection and keeps their skin dry and healthy all

through the night.



The company, Hayat Kimya, began producing Molfix baby diapers in

Turkey since 1987. It currently has production plants in Algeria,

Iran, and Egypt. In an effort to boost its market penetration, Hayat

Kimya adopted a lower pricing scheme which makes it affordable for the

Nigerian middle-class group. It also has a strong distribution channel

throughout all retail chains in both rural and urban areas of Nigeria.

This makes it easily accessible.







(adsbygoogle = window.adsbygoogle || []).push({});

Huggies



Another leading brand in the market is the Huggies. Huggies is

manufactured by Kimberly-Clark, an American multinational personal

care company. The brand aims to sell intrinsic value. It uses a unique

selling proposition that goes beyond form and functionality. For

Huggies, functionality is just the basics, while the “feeling†is

the product. Huggies sells “class†to mothers as a product. Many

who use Huggies have so much loyalty and affinity for the brand and

are always proud to show that is the diaper they use for their kids.

Their marketing strategy is having 100 percent of a few pockets rather

than having one percent of many households. There are different

packages for the Huggies diaper:

The Huggies Little Snugglers: This is designed for a baby under the

0-infant period. The size, sheet, and shape are good for an infant. It

also doesn’t give rashes to a baby’s body.



Huggies Little Movers: This is designed for the infant that has

outgrown the first baby months. It helps give babies a pleasant and

dry night as well as dryness throughout the day.



Dr brown



Dr. Brown is a popular Nigerian brand name for sanitary and hygiene

products. Dr. Brown’s diaper is marketed by Wemy Industries. Dr.

Brown’s baby diapers were first sold in 1981. The aim of the brand

is to provide babies and toddlers with a comfortable growing

experience. Dr. Brown has done quite well in Nigeria, capturing the

third position in the diapers industry since 2014.







(adsbygoogle = window.adsbygoogle || []).push({});

The brand offers fairly low prices and matches this with quality

products. It also has made huge investments into product innovation so

it can compete successfully with large multinationals. For example,

when Procter and Gamble (manufacturers of Pampers) introduced 10

diapers in a pack, Wemy Industries’ Dr. Brown’s matched up with a

14-unit pack size at about the same price and a high-quality product.

The brand also offers the widest range of diaper sizes in the market

which has helped it to increase its consumer reach and household

penetration. Dr. Brown has other baby product features such as

Dr.Brown’s training pants which helps a child transition well from

diapers to underwear. Dr. Brown diaper has Dr. Brown Diaper (Mini).

Dr. Brown Diaper (Midi) Dr. Brown Diaper (Maxi).



Baby hugg diaper



This is highly recommended for babies. The diaper is skin-friendly and

keeps the baby dry throughout the night.



SunFree



The SunFree baby diaper has super absorbent padlocks which protects

the baby from wetness and itchiness. Sunfree diapers also uses the

best quality and provide the highest comfort for babies. It is

arguably one of the best quality diapers on the market. Many perceive

the SunFree diaper as being for the super-rich moms because it has a

limited market distribution network around wealthy neighborhoods.

However, the brand is now opening up its market distribution network

to get to more markets and serve more households.



Prince and Princess Baby Diapers



This brand of baby diapers has been on the market for over eight

years. Although Prince and Princess’s brand is the preferable choice

for most mothers, it’s not available nationwide due to problems with

its distribution network.



Virony baby diapers



The Virony baby diaper is very good for newborn babies. It also comes

in different sizes. These are:





(adsbygoogle = window.adsbygoogle || []).push({}); Sweet baby normal packing

Sweet baby economical packing

Smart baby economical packing

Smart baby normal packing

Lovely baby normal packing

Cute baby normal packing

Cute baby economical packing.



They are all good quality products for babies.



DryLove Nigeria Limited



This is a leading and indigenous company with an active presence in

Nigeria. The company has over 20 years’ experience in childcare

products. DryLove uses soft and comfortable materials in making its

diapers. Its products are also safe. The company boasts that its good

quality adheres to strict European industry standards. In recent

times, DryLove has become popular and consumers are more assured of

the product.

















(adsbygoogle = window.adsbygoogle || []).push({});







(adsbygoogle = window.adsbygoogle || []).push({});

jQuery(document).ready(function( $) { $.post(

'https://nigerianfinder.com/wp-admin/admin-ajax.php', {action:

'mts_view_count', id: '290436'}); });









Share









Tweet



0

Shares

Comments

Popular posts from this blog

Problems of Agricultural Programmes in Nigeria

Problems of Contributory Pension Scheme in Nigeria

Problems of Curriculum Planning in Nigeria