Problems Hindering Tourism in Nigeria & Solutions

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Nigeria’s tourism sector is scandalously under-developed. Nigeria is

home to a diverse number of ethnic groups, cultures, and rich cultural

heritage. There are groups who have a history of engaging in pottery

and carvings, artifacts, etc. There are also natural tourist centres

like the Olumo Rock in Ogun State, Yankari Game Reserve and resort in

Bauchi State, Obudu Mountain Resort in Cross Rivers state, etc. There

are also cultural events such as festivals like the Calabar Carnival

and Eyo Masquerade festival etc.









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One who decides to go on a tour to any country will definitely weigh

the pros and cons of his destination. Is it any surprise that many

foreigners refuse to choose Nigeria as their tourist destination? The

tourism industry in Nigeria has a host of simple and multi-layered

problems. This article highlights the problems of the tourism industry

and also solutions to these problems



Problems Hindering Tourism in Nigeria & Solutions











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Insecurity



Over the years, Nigeria has battled its own share of security

challenges such as terrorism, robberies, kidnappings etc. All these

contribute to Nigeria’s problems in the tourism sector. No visitor

would want to visit a country if they knew they were not so secure in

it. This makes Nigeria an unlikely choice for foreigners when

selecting a place to tour. The concerns of foreigners about the

security challenges in Nigeria negatively affects the growth of the

tourism industry in Nigeria.



Lack of proper management



Most tourist attractions in Nigeria are poorly managed. Areas such as

beaches, waterfalls, mountains and hills are usually deserted,

overcrowded, or lack basic amenities. It is so sad and such a pity

that even many Nigerians do not fancy the tourist centres in their own

country.



Lack of adequate medical/health care facilities



Nigeria has a poor health care system. This is worsened by the

practice of elites in Nigeria who travel abroad for medical attention

and treatment. This gives the image of an unreliable health care

system in the country. If tourists are not assured of good medical

treatment, they would be discouraged from traveling to Nigeria.







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Multiple taxations by governments



One of the biggest setbacks to businesses and particularly in the

tourism industry is the issue of multiple taxations at both federal

and state levels of government. Many businesses in the private tourism

sector such as hotels and resorts have had their businesses closed

down because of the manner in which the government seeks ways to milk

them dry. Thus, the tourism industry does not grow as investors are

scared away by the tax system while and those in operation find it

extremely difficult.



In spite of the fact that operators in the private tourism sector are

presently the largest financial investors in Nigeria’s tourism

industry, the government does not offer any incentives such as the

acquisition of lands and assets, provision of basic utilities, etc to

serve as compensation for the hundreds of millions of Naira invested

in the tourism sector. This is especially true for local businesses

who are often driven to bankruptcy and have to close their businesses.

The tax system is supposed to support businesses and not



Lack of infrastructure at most tourist sites



The lack of basic amenities and infrastructures across the country is

enough to stifle the growth of the tourism industry in Nigeria. Most

road networks in Nigeria are bad and not motorable due to erosions and

potholes. This includes roads that lead to tourist attractions with

huge potentials. Basic infrastructures to include electricity, water,

etc. are mostly poorly maintained. The Nigerian government often

focuses on the urban areas even in the formulation of policies while

neglecting the fact that major tourist attractions that would generate

revenue for the government are located in rural communities far from

cities. Many of these rural communities lack basic amenities.



Bad image and perception of Nigeria by foreigners



The perception of Nigerians abroad is a very sad one. Many see the

country as a nation of fraudsters and criminals. Indeed, there are

many Nigerians who engage in fraudulent activities, but this is true

of all nations of the world. In fact, many countries with

fast-developing tourism industries have higher crime rates than

Nigeria. The difference however is that these other countries control

narratives of their countries through broadcast and mass media. The

problem of the poor perception of Nigerians can be addressed through

effective public communications campaign by the Ministry of

Information in partnership with the Federal Ministry of tourism. The

ministry of information should come up with campaigns to be executed

on media channels so as to counter their negative perception about

Nigerians. This will help change the perception of foreigners about

Nigerians and further encourage foreigners to visit Nigeria.







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Solutions to problems of Tourism in Nigeria



Research and Audit



The first step to be taken in order to revive the tourism industry in

Nigeria is that research and audit of tourist attractions in Nigeria

should be done so the Ministry of Tourism can know the state of

tourism assets in Nigeria and if it has commercial value. This

research and audit should be done by both local and international

experts, tourism-friendly governments, and tourism service provider

associations in Nigeria.



Identification of market



The government needs to identify both domestic and international

markets for the tourism industry in Nigeria.



Policies and laws that encourage the private tourism sector



Government policies and laws that will encourage the private tourism

sector and foreign investment in tourism should be adopted and

implemented. One of the ways the government can encourage the

participation of the private sector in tourism is through loan

guarantees and tax exemptions. Areas that need investment in Nigeria

include natural tourist sites, availability of equipment, etc.



Provision of Amenities



Development of basic infrastructures in Nigeria such as good roads,

clean water, electricity, etc.



Encouragement of domestic tourism



Nigerians should be encouraged to visit tourist sites within the

nation instead of having to spend so much and invest in other foreign

countries. This will reduce the millions of both Naira and Dollars

spent on vacations in foreign countries. It will also provide more

employment opportunities in Nigeria.











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