How to Become a Pepsi Distributor in Nigeria

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Have you ever wondered what it takes to become a distributor of a

major brand in Nigeria. This article provides you with information on

how to become a Pepsi distributor. Pepsi is a product made by the 7up

Bottling company. Here, you will learn about steps to take to become a

Pepsi distributor, factors to consider, potential profits, start-up

capital needed etc. Pepsi is a popular drink in Nigeria. When you go

to parties or any social function, you can be sure to find Pepsi

drinks there.









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The primary benefit of becoming a Pepsi distributor is that you are

able to have your own business while riding on the wings of another

well known, successful brand.











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How to Apply to become a Pepsi Distributor



Becoming a Pepsi distributor requires that you contact the company and

inform them of your interests. You can visit one of the company’s

bottling plants near you and request for information on the process of

becoming one of their distributors. You can also check out the

company’s website from which you will fill a contact form online.



How does Pepsi distribution work



When you are a distributor with 7up bottling company, the company

supplies you with its products (in this case, Pepsi which you have

chosen). The product is supplied at discounted rates to the

distributor. The number of Pepsi crates supplied by the company

depends on the amount of money committed to the investment by the

distributor. The company is also responsible for placing a cap on the

selling price of its products. This way, the profits gained by the

distributor are controlled. This means that when selling Pepsi, the

profits made are within the allowed margin which is also fair enough

to allow for return on investments.



Target customer



As a Pepsi distributor, most of your customers will be retailers.

These ones buy it from you and then resell directly to consumers. The

Pepsi distributor is the one in direct contact with the company.







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Startup capital



Just like any other business, capital is an important factor in

determining whether the business will begin or not. This is the first

question you should ask when you want to start any business of any

kind. There is no fixed amount of money required of you to become a

Pepsi distributor in Nigeria.



Some begin with half a million and above when starting out on the

Pepsi distribution business. Remember that the number of Pepsi

products you will be given depends on the capital you put into the

business.



If you know you cannot afford a huge start-up capital, you can partner

with someone or people and pool resources together and become a

distributor.



Have a viable business plan



A business plan is another important step in the Pepsi distributor

business. The company will require that you submit a business plan. A

business plan entails proper research on proposed marketing strategies

that will work best for the company. It is highly advisable that

before you start any business, you have researched on the most

effective marketing strategies. You must have planned ways you would

sell your products to prospective buyers. Since your business demands

that you sell to retailers. You should target sellers such as Food

canteens, restaurants, eatery, supermarkets, canned drink vendors,

event planners, snack joints etc. You can also reach your target

audience via Social media. Advertise your products on platforms such

as Twitter, Facebook, Instagram etc. In the Pepsi distribution

business, you cannot make good profit if you do not have a good

marketing strategy.







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Location



Part of your business plan should include research on the best place

to locate your business. The location of your business is very

important and can determine its success. Your business must be located

in a place easily accessible to your customers.



Storage



You will also need to find a good place to store your Pepsi drinks

after you have purchased them. You can store your drinks in a

warehouse or a big shop. You will need a lot of space for your bottled

drinks so they do not break. You can also make sure your shop or

warehouse is near the road so people who need your product the most

will get to it. You can also consider a location with large parking

space so that retailers who buy in bulk will have no problem doing so.



Register your business



Registering your business is not compulsory. However, it gives your

business a professional look when it is registered. You can also get

discounts with 7up bottling company when your business is registered.



The Profit Potential



7up products are widely accepted in Nigeria and this spells huge

potentials for profits in the Pepsi distribution business. In almost

every social gathering in Nigeria, there is never a short supply of

Pepsi drink. The higher the demand for a product, the higher profits

are realized as consumers exhaust what is already in the market. By

distributing Pepsi, you stand a high chance of yielding returns on

your investment.



Available Market



The target market for Pepsi includes wholesalers, restaurant owners,

event planners etc. As said earlier, whenever there is a party, such

as a naming ceremony, meeting, wedding ceremony etc., there is always

a high demand for Pepsi. Hence, starting a Pepsi distributorship right

is always financially rewarding to the distributor.



Taking Your Time to Understand the Business



As a Pepsi distributor, it is very important that you take out time to

really understand the dynamics of the business. Do not assume that you

know all about this business. You can make inquiries from those who

are already in the business, ask about their successes, challenges,

and failures. By asking around, you will gain insights into steps you

can take to make your business successful.







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Also, make inquiries about the parent company, 7up bottling company as

you will be riding on their own success to make money for yourself.



Ensure you are business-minded and you do not turn the business into a

giveaway shop. Understanding the intricacies of the Pepsi distribution

business can mark the difference between failure and success for your

business.

















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